About
I fell into marketing because I was the only person on an early startup team who'd read the analytics docs. Turns out I loved it — the feedback loop of hypothesis, spend, result. Over nine years I've built growth engines for B2B SaaS and DTC brands, and the throughline is discipline: pick the metric that matters, instrument it properly, and kill what doesn't move it. I don't believe in vanity metrics or in growth without retention behind it.
Make growth a system, not a guess.
Principles: Data over opinion · Retention first · Fast experiments · Honest attribution
Experience
9 years driving measurable growth across SaaS and DTC
Head of Growth
2021 – PresentLoop (B2B SaaS)
Scaled ARR from $4M to $22M in 30 months. Built the paid + SEO + lifecycle engine end to end.
Performance Marketing Manager
2018 – 2021Caraway (DTC)
Ran an 8-figure paid budget at a 3.8x blended ROAS through iOS 14 and beyond.
Growth Marketer
2015 – 2018Freelance
SEO and lifecycle for 20+ early-stage startups.
Education
BBA, Marketing — UT Austin 2015
Certifications
Google Ads Certified — Google 2023
Projects & publications
Loop: $4M → $22M ARR
Full-funnel growth engine. Blended CAC down 34% while 5.5x-ing new logos. The channel mix and the playbook.
Caraway SEO moat
Grew organic from 40k to 1.2M monthly sessions in 14 months with a programmatic + editorial strategy.
Lifecycle that retains
Rebuilt onboarding + winback flows — 90-day retention up 19 points. The segmentation and the tests.
References
“Jordan is the most accountable marketer I've worked with. Every dollar had a thesis and a dashboard. ARR speaks for itself.”
“They found 600k in annual organic traffic we were leaving on the table. Paid for the engagement ten times over.”