Jordan Blake

Growth marketer who treats every channel like a P&L. I've taken three startups from obscurity to category leaders using paid, SEO, and lifecycle that actually compounds. I like dashboards and I like proof.

00/ Index

01/ About

I fell into marketing because I was the only person on an early startup team who'd read the analytics docs. Turns out I loved it — the feedback loop of hypothesis, spend, result. Over nine years I've built growth engines for B2B SaaS and DTC brands, and the throughline is discipline: pick the metric that matters, instrument it properly, and kill what doesn't move it. I don't believe in vanity metrics or in growth without retention behind it.

Make growth a system, not a guess.

Data over opinion · Retention first · Fast experiments · Honest attribution

02/ Selected Work

1. 01

   Loop: $4M → $22M ARR

   Full-funnel growth engine. Blended CAC down 34% while 5.5x-ing new logos. The channel mix and the playbook.

   Case study · SaaS · 5.5x ARR
   
2. 02

   Caraway SEO moat

   Grew organic from 40k to 1.2M monthly sessions in 14 months with a programmatic + editorial strategy.

   SEO · DTC · 30x traffic
   
3. 03

   Lifecycle that retains

   Rebuilt onboarding + winback flows — 90-day retention up 19 points. The segmentation and the tests.

   Lifecycle · Retention
   

03/ Experience

9 years driving measurable growth across SaaS and DTC

06/ Services

1. 01 Fractional growth leadership
2. 02 Paid media management
3. 03 SEO strategy & audits
4. 04 Lifecycle / CRM
5. 05 Analytics & attribution setup

09/ References

10/ Recognition

12/ Contact