Marcus DelacroixLondon, UK

Business Strategist

Marcus Delacroix

Strategy Consultant & Advisor

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Independent strategy consultant. Ex-McKinsey. I help founders and operators make the three or four decisions that actually determine the next two years — then get out of the way.

Repricing a SaaS leader

01 · Pricing · SaaS · NRR +22pt

Repricing a SaaS leader

A Series B company was leaving money on the table. New packaging + pricing lifted net revenue retention from 104% to 126%.

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Entering the US

02 · Market entry · Marketplace

Entering the US

Market-entry strategy for a European marketplace. Defined the beachhead, the model, and the first-year plan.

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The fundraise narrative

03 · Fundraise · $14M

The fundraise narrative

Reframed a climate-tech Series A story. Closed $14M, oversubscribed, in 6 weeks.

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30+

Engagements

$120M+

Capital raised (clients)

13

Years

About

I spent seven years at McKinsey learning how large organizations really make decisions — and how often they confuse activity for progress. I went independent to work differently: small engagements, senior attention, no army of juniors. I work with founders at the inflection points — a new market, a pricing change, a fundraise, a reorg — where getting the call right matters more than getting a 90-slide deck. My job is to bring clarity, pressure-test the thinking, and leave the team more capable than I found it.

Help good operators make their few highest-stakes decisions with clarity.

Candor · Focus · Evidence · Leave them stronger

Commissions

2-week strategy sprints
Pricing & packaging
Market-entry strategy
Fundraise narrative
Board & exec advisory

Two engagements at a time. Intro calls are free and short.

Sprints from £18,000 · Advisory retainers available

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Background

2019 – Present

Founder & Principal · Delacroix Partners

Independent strategy advisory. 30+ engagements across SaaS, marketplaces, and climate tech.

2012 – 2019

Engagement Manager · McKinsey & Company

Led strategy and growth engagements for tech and consumer clients across EMEA.

MBA — INSEAD 2012

MA, Economics — LSE 2009

Corporate Strategy · Go-to-market · Pricing · Market Entry · Fundraise Narrative · Org Design · Financial Modelling

Résumé

Words

“Marcus did in two weeks what our last consultants couldn't in two quarters. The pricing change alone was worth 20x the fee.”
Founder & CEO, Series B SaaS
“The sharpest strategic mind I send founders to. He makes messy decisions feel obvious.”
Partner, climate VC

Recognition

  • 30+ engagements since 2019
  • Ex-McKinsey Engagement Manager
  • Guest lecturer, INSEAD

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