➜ ~ whoami
Marcus Delacroix
Strategy Consultant & Advisor
➜ cat bio.txt
Independent strategy consultant. Ex-McKinsey. I help founders and operators make the three or four decisions that actually determine the next two years — then get out of the way.
➜ ~ stats --all
30+
Engagements
$120M+
Capital raised (clients)
13
Years
➜ ~ ls ./links
➜ ~ cat about.md
I spent seven years at McKinsey learning how large organizations really make decisions — and how often they confuse activity for progress. I went independent to work differently: small engagements, senior attention, no army of juniors. I work with founders at the inflection points — a new market, a pricing change, a fundraise, a reorg — where getting the call right matters more than getting a 90-slide deck. My job is to bring clarity, pressure-test the thinking, and leave the team more capable than I found it.
// mission: Help good operators make their few highest-stakes decisions with clarity.
const values = ["Candor", "Focus", "Evidence", "Leave them stronger"]
➜ ~ cat experience.log
# 13 years in strategy — from McKinsey to independent advisory
Founder & Principal
2019 – Present@ Delacroix Partners
Independent strategy advisory. 30+ engagements across SaaS, marketplaces, and climate tech.
Engagement Manager
2012 – 2019@ McKinsey & Company
Led strategy and growth engagements for tech and consumer clients across EMEA.
edu: MBA @ INSEAD (2012)
edu: MA, Economics @ LSE (2009)
➜ ~ ls ./projects
▸ Repricing a SaaS leader
A Series B company was leaving money on the table. New packaging + pricing lifted net revenue retention from 104% to 126%.
#Pricing #SaaS #NRR +22pt
▸ Entering the US
Market-entry strategy for a European marketplace. Defined the beachhead, the model, and the first-year plan.
#Market entry #Marketplace
▸ The fundraise narrative
Reframed a climate-tech Series A story. Closed $14M, oversubscribed, in 6 weeks.
#Fundraise #$14M
➜ ~ cat services.json
collab: Two engagements at a time. Intro calls are free and short.
pricing: Sprints from £18,000 · Advisory retainers available
➜ ~ cat reviews.md
> Marcus did in two weeks what our last consultants couldn't in two quarters. The pricing change alone was worth 20x the fee.
— Founder & CEO, Series B SaaS
> The sharpest strategic mind I send founders to. He makes messy decisions feel obvious.
— Partner, climate VC
➜ ~ cat achievements.log
- ✓ 30+ engagements since 2019
- ✓ Ex-McKinsey Engagement Manager
- ✓ Guest lecturer, INSEAD
➜ ~ cat contact.sh
# speaks: English, French