➜ ~ whoami
Maya Lindqvist
Senior Product Designer
➜ cat bio.txt
Product designer focused on complex B2B tools. I turn tangled workflows into interfaces people actually enjoy using. Ten years, three fintechs, and a healthy obsession with the empty state.
➜ ~ stats --all
10
Years
41%
Task time ↓
6
Teams on system
➜ ~ ls ./links
➜ ~ cat about.md
I came to design from cognitive science, which is a fancy way of saying I'm fascinated by how people make decisions under pressure. That lens shapes everything I do: I start with the messiest real workflow I can find, map where people hesitate, and design the smallest change that removes the friction. I've led design for onboarding, dashboards, and permission systems — the unglamorous surfaces where good design quietly saves teams hours every week.
// mission: Design should disappear. The best interface is the one nobody has to think about.
const values = ["Clarity over cleverness", "Evidence over opinion", "Systems thinking", "Accessibility"]
➜ ~ cat experience.log
# 10 years designing B2B products from 0→1 and scaling design systems
Senior Product Designer
2021 – Present@ Klarna
Own merchant dashboard. Redesigned the settlements flow — task time down 41%, support tickets down 28%.
Product Designer
2018 – 2021@ Tink
Designed the consent and connection flows for an open-banking API used across the EU.
UX Designer
2015 – 2018@ Spotify
Creator-tools team — analytics and release workflows for artists.
edu: MSc Human-Computer Interaction @ KTH Royal Institute of Technology (2015)
cert: NN/g UX Certification — Nielsen Norman Group (2019)
➜ ~ ls ./projects
▸ Settlements, rebuilt
Case study: reducing a 9-step reconciliation flow to 3. Research, prototypes, and the 41% task-time win.
#Case study #Fintech #B2B
▸ Northstar Design System
Built a 240-component, token-driven system adopted by 6 product teams. From audit to governance model.
#Design system #Tokens
▸ Consent, without the dark patterns
Designing open-banking permission flows that are legible and still convert. A study in honest UX.
#Case study #Trust
▸ Empty states that teach
A pattern library for first-run experiences that turns blank screens into onboarding moments.
#Patterns #Onboarding
➜ ~ ls ./media
➜ ~ cat services.json
collab: Open to fractional and advisory engagements with product teams.
pricing: Project-based, from €8,000
➜ ~ cat reviews.md
> Maya has the rare ability to hold the whole system in her head and still obsess over a single interaction. The settlements redesign paid for itself in a quarter.
> Working against her design system is a joy — every token and state is accounted for.
— Sofia Berg, Eng Lead
➜ ~ cat achievements.log
- ✓ Awwwards Jury 2024
- ✓ Speaker, Config by Figma 2023
- ✓ Core77 Design Award — Interaction
➜ ~ cat contact.sh
# speaks: English, Swedish, German