➜ ~ whoami
Jordan Blake
Growth & Performance Marketing Lead
➜ cat bio.txt
Growth marketer who treats every channel like a P&L. I've taken three startups from obscurity to category leaders using paid, SEO, and lifecycle that actually compounds. I like dashboards and I like proof.
➜ ~ stats --all
$18M+
ARR grown
3.8x
Blended ROAS
30x
Organic ↑
$40M+
Budget managed
➜ ~ ls ./links
➜ ~ cat about.md
I fell into marketing because I was the only person on an early startup team who'd read the analytics docs. Turns out I loved it — the feedback loop of hypothesis, spend, result. Over nine years I've built growth engines for B2B SaaS and DTC brands, and the throughline is discipline: pick the metric that matters, instrument it properly, and kill what doesn't move it. I don't believe in vanity metrics or in growth without retention behind it.
// mission: Make growth a system, not a guess.
const values = ["Data over opinion", "Retention first", "Fast experiments", "Honest attribution"]
➜ ~ cat experience.log
# 9 years driving measurable growth across SaaS and DTC
Head of Growth
2021 – Present@ Loop (B2B SaaS)
Scaled ARR from $4M to $22M in 30 months. Built the paid + SEO + lifecycle engine end to end.
Performance Marketing Manager
2018 – 2021@ Caraway (DTC)
Ran an 8-figure paid budget at a 3.8x blended ROAS through iOS 14 and beyond.
Growth Marketer
2015 – 2018@ Freelance
SEO and lifecycle for 20+ early-stage startups.
edu: BBA, Marketing @ UT Austin (2015)
cert: Google Ads Certified — Google (2023)
➜ ~ ls ./projects
▸ Loop: $4M → $22M ARR
Full-funnel growth engine. Blended CAC down 34% while 5.5x-ing new logos. The channel mix and the playbook.
#Case study #SaaS #5.5x ARR
▸ Caraway SEO moat
Grew organic from 40k to 1.2M monthly sessions in 14 months with a programmatic + editorial strategy.
#SEO #DTC #30x traffic
▸ Lifecycle that retains
Rebuilt onboarding + winback flows — 90-day retention up 19 points. The segmentation and the tests.
#Lifecycle #Retention
➜ ~ cat services.json
collab: Working with 2 clients at a time. Next opening in Q3.
pricing: Retainer from $6,000/mo · Audits from $3,500
➜ ~ cat reviews.md
> Jordan is the most accountable marketer I've worked with. Every dollar had a thesis and a dashboard. ARR speaks for itself.
— Rachel Okafor, CEO at Loop
> They found 600k in annual organic traffic we were leaving on the table. Paid for the engagement ten times over.
— Dev Patel, Founder
➜ ~ cat achievements.log
- ✓ Speaker, SaaStr 2024
- ✓ Featured, Demand Curve
- ✓ Grew 3 brands past category leadership
➜ ~ cat contact.sh
# speaks: English, Spanish